Services: Naming, Industrial Design.
Project Team: A.Lanzillo, G.Gurrado, E.Duca - AL&P
Elica is delighted to announce that we are the winners of the “Elica Air Design Award” contest which was held on the Desall platform. The site’s community, which includes over 40,000 designers, architects, interior designers and artists, was invited to dream up and design the cooker hood of the future.
Participants were asked to develop a concept of the hood for domestic use that respected the look and feel of the company while at the same time breaking through traditional boundaries, in order to arrive at a formal synthesis.
In their various imaginative versions of this futuristic hood, innovative and technological, the creative entrants drew on and reinterpreted iconic elements. They explored new features, capabilities and forms to come up with a fresh and original hood, taking into account the possibilities of mass production and saleability in the market.
Cooker hood with automatic opening frontal scrolling.
He managed to reinterpret the “vertical” cooking hood in a new and original way. Unexpected, surprising and with essential lines. The Elica logo, used as the key for the whole aspiring system, which gives access to its functionalities, makes this concept even more fascinating. The design of the product is also very apt for customisation and combination of different finishes. - Elica Team