Tipology: Promotional event
Year: 2019
Client: Antonio Lanzillo & SZIDF
Services: Strategic Design, Exhibit Design, Industrial Design, Art Direction, Naming, Graphics.
Project Team: A.Lanzillo, G.Gurrado, S. Nasehesfahlan, J. Han, M. Cai - AL&P Team and Noemi Azzoli.
We designed and organized the first flash mob of the SZIDF fair in Shenzhen.
The project was born out of the importance of conveying our brand and communicating our potential as a creative studio in the Chinese market.
Together with the teacher Noemi azzoli, we created the flashmob coordinated with glasses by Antonio Lanzillo & Partners. A strategic project: a complex product system that had to coordinate product, communication and artistic performance aspects.
The glasses are an exclusive gadget designed by us with the personalization and printing of interactive qr code with reduced dimensions: 6 mm, a real technological challenge won.
