Tipology: Kids bedroom
Year: 2011
Client: Faer - Lube Group
Services: Strategic Design, Industrial Design, Graphic Design, Art Direction, Exhibit Design.
Project Team: A.Lanzillo, G.Sette, S.Cetoretta, G.Gurrado, S.Cattaneo - AL&P
Bedrooms collection that you can personalize into different sports with modular system characterized by an innovative product system.
The Sport Collection plays on fun and colourful bedroom proposals based on five different sports: football, volleyball, basketball, roller skating and motorsport. Each of the designs can be further customised through the choice of colours, accessories and details designed to meet the dreams of each and every child.
When I was asked by the company FAER to work on a new range of children's bedrooms, our aim was to design a product that would win over the enthusiasm of children throughout their growth and help them in their psychological and physical development.
The idea was to use design to bring the world of sport, loaded with its meanings and values, into the world of industrially-produced children's bedrooms.
The strategically innovative approach to the projects, and the intense work involved my studio and Faer R&D resultes in the creation of this new, polyhedral product that serves the dual purpose of repositioning the brand and laying the foundations for new brand strategies.
The SPORT programme is a collection of children's bedrooms with hinged doors built from ecological materials and non-toxic paints. It has ben structured according to standard layouts (linear, overhead units, raised and corner beds), brought up-to-date and in line with current lifestyles that can be customised through an innovative product system.
By randomly mixing and coordinating (random design) 5 different sports (volleyball, basketball, soccer, roller skating and motors), 11 frontal colours, 2 structure colours, 6 bed design (sport,banner, race, stencil, base, padded) and a series of original accesories, this product system allows customers to design the layout that best meets the needs, tastes and emotions of their childrens.
SPORT is a strategic design system where the product is built into communication, service and sale through a coordinated stategy whereby a multitude of media, comprising prodcut, catalogue, price list, colour chart, brochure, website, informative panel and trade material, define the identity of the Sport programme and Faer as a whole.
