Tipology: Kitchen Rail System
Services: Industrial Design, Engineering, Naming, Rendering, Communication, Packaging Design, Exhibition Design.
Project Team: A.Lanzillo, G.Gurrado, A.Cencini - AL&P
Fusion it is a new collection of kitchen rail system.
Through an intensive R&D it has developed a product essential and contemporary design in line with the latest market trends.
The collections made in chrome-plated wire is characterized by a series of innovative accessories, from terminals in aluminum casting and from a 'smart regulation system.
The product is presented in 4 different sets: CHEF SET - TABLET SET - ESPRESSO SET - PARTY SET to meet multiple needs and meet target cross.
Each set is characterized by one or more original accessories, such as a dispenser for Nespresso capsules or media tablet, from which it takes its name from a series of standard accessories such as hooks and shelves.
The collaboration between the 'company and the designer has gone beyond the simple design of the new product, but it is also in a strategic thrust in marketing and communication giving rise to a new business course.